E-commerce marketing support for Shopify
RFS Marketing provides e-commerce marketing support for the Shopify website of Devon Farm Kitchen.
We manage all social media for DFK across Instagram, Facebook, LinkedIn and Google My Business platforms, their blog and all email marketing to drive B2C e-commerce sales, having worked with them on a fresh marketing strategy and refining the online customer experience in their store.
By posting consistently engaging content on a regular basis for the first time, consumer engagement in the brand has grown considerably. Analysis of the sales funnel identified key areas for improvement on the Shopify site, including email automations, re-marketing opportunities, improved targeting of social media advertising and search engine optimisation (SEO).
Within the first six months we saw year on year growth:
- Total sales UP 73%
- Online store sales UP 116%
- Online store conversion rate UP 187%
- Total orders UP 55%
- Average Order Value UP 11%
Don’t leave your e-commerce marketing for Shopify to chance. With the right strategy and guidance your business could also see growth like this.
In today’s digital age, e-commerce marketing for Shopify is an essential aspect of running a successful online business. For Shopify websites, an effective e-commerce marketing strategy can be the difference between thriving and merely surviving in the competitive online marketplace. Let’s explore the key reasons why e-commerce marketing is crucial for a Shopify website’s success.
1. Increased Online Visibility: E-commerce marketing helps Shopify websites gain greater online visibility. By employing various digital marketing tactics such as search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and content marketing, businesses can reach a broader audience. Appearing higher in search engine results and having a strong social media presence can attract more potential customers to the Shopify website.
2. Targeted Marketing Campaigns: With e-commerce marketing, businesses can create targeted marketing campaigns based on customer demographics, interests, and behavior. Shopify websites can leverage data analytics to understand customer preferences, enabling them to deliver personalised and relevant content and promotions. This level of personalisation fosters customer engagement and loyalty, leading to increased conversions and sales.
3. Improved Customer Engagement: Engaging customers is vital in the online realm, and e-commerce marketing provides various tools to achieve this. Social media platforms, email marketing, and chatbots are powerful tools to interact with customers, address their queries, and provide exceptional customer service. Engaging customers throughout their journey on the Shopify website encourages them to return and make repeat purchases.
4. Boost in Sales and Revenue: Ultimately, the primary goal of any e-commerce marketing strategy is to boost sales and revenue. By driving targeted traffic to the Shopify website and optimising the user experience, businesses can convert more visitors into paying customers. E-commerce marketing allows for the implementation of effective sales tactics, such as discounts, promotions, and upselling, to increase average order value and overall revenue.
5. Building Brand Identity: E-commerce marketing also plays a vital role in building a strong brand identity for Shopify websites. Consistent branding across various marketing channels helps create a memorable and recognisable brand image. This instills trust in customers and sets the Shopify website apart from its competitors. Strong brand identity can lead to repeat business and word-of-mouth referrals, contributing to long-term success.
6. Measurable Results and Insights: One of the significant advantages of e-commerce marketing for Shopify websites is the ability to track and measure marketing efforts accurately. Online analytics tools provide insights into website traffic, conversion rates, customer behavior, and more. This data-driven approach allows businesses to make informed decisions, optimise marketing campaigns, and identify areas for improvement.
E-commerce marketing is a vital component of a successful Shopify website. It enhances online visibility, drives targeted traffic, engages customers, boosts sales, builds a strong brand identity, and provides valuable data insights. By implementing an effective e-commerce marketing strategy, businesses can position themselves for growth and success in the dynamic world of online retail. Need tips? check out our blog ‘What Is The Best Digital Marketing For E-Commerce‘.
Get in touch for a free 1 hour consultation to find out how.
