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“Organic Social is Dead…” Or is it?

“Let’s face it – unless you are boosting your social content hardly of your followers see it anyway. Organic social is dead.” An actual comment from an actual marketer on a B2B marketing forum on Facebook. At RFS Marketing & Communications Ltd we do a lot of digital marketing. So much so we don’t even […]

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Ad Blockers: do your customers use them?

Ad blockers. You may not realise it, but your customers may be using them. I recently used Facebook for a bit of ethnographic research. Totally accidental, but it sure was an eye opener into attitudes about ads. The conversation went something like: 25 year old: “I can’t believe they’ve taken Peep Show off Netflix.” Me: […]

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B2B sales: can you speed up the process?

Can you automate parts of the B2B sales process to shorten the sales cycle? Clients are often frustrated by the long lead time for B2B sales. One recent study found it takes an average of 84 DAYS to convert a lead into an opportunity. Then another 18 days to turn those into actual deals. Yet […]

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SEO is digital marketing

digital marketing | RFS Marketing and Communications Ltd

SEO should be placed at the heart of your digital marketing strategy When it comes to Search Engine Optimisation (SEO), many of us were getting websites wrong for so many years. Digital marketing has changed, and we need to too. Setting them up for clients (or helping with my employers’ sites and content), the structure […]

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Facebook Marketing Updates

Facebook Marketing

Facebook Marketing has been given a fresh set of tools which could change the way you engage with customers. Whether you are selling Business to Business or Business to Consumer, using Facebook for community engagement or market research, these new Facebook Marketing tools are set to provide a significant step change in the way we […]

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Paying attention to SEO

Why you need to pay attention to SEO The number one reason clients come to us at RFS Marketing is because they are struggling to find and keep customers. Regularly it comes top of the list of challenges reported by SMEs (small-medium enterprises) and start-ups. SEO (search engine optimisation) may just feel like another jargony marketing […]

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The Dreaded Facebook Algorithm

Facebook

If I had a penny for every time I was asked a question or read a concerned post about the new Facebook algorithm and how it affects business pages, I’d have… well, nearly 50p. So many myths and overreactions abound. Everything from ‘you can only do paid advertising now’ to ‘I’m leaving Facebook’ to this […]

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How to achieve sales success in a matter of weeks

RFS Marketing and Communications Ltd

  There is one simple answer: sales focus. Client 1: After reworking their business development approach, forging a new team, getting them hunting and farming they have gone from sales of zero to £450,000 won revenue, with a further £1 million in quotes being processed, all within 12 weeks. Client 2: Within a few days […]

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