Awareness | Credibility | Customers
Welcome to our Five Restaurant Marketing Ideas That Really Do Work! Restaurant marketing is tricky. Fierce competition, tight margins, ever-changing trends; the restaurant marketing isn’t for the faint-hearted. And now you’ve got to deal with digital marketing too. But there is a silver-lining. Countless restaurant owners and marketers have already tried and tested every digital […]
Is it worth doing a podcast for your business? These days it’s easy to come across a podcast for business. And your business needs a podcast. Here’s why. There is no doubt that video is the way forward when it comes to marketing your business. In fact, articles about video being the future are pretty […]
“Let’s face it – unless you are boosting your social content hardly of your followers see it anyway. Organic social is dead.” An actual comment from an actual marketer on a B2B marketing forum on Facebook. At RFS Marketing & Communications Ltd we do a lot of digital marketing. So much so we don’t even […]
Ad blockers. You may not realise it, but your customers may be using them. I recently used Facebook for a bit of ethnographic research. Totally accidental, but it sure was an eye opener into attitudes about ads. The conversation went something like: 25 year old: “I can’t believe they’ve taken Peep Show off Netflix.” Me: […]
Can you automate parts of the B2B sales process to shorten the sales cycle? Clients are often frustrated by the long lead time for B2B sales. One recent study found it takes an average of 84 DAYS to convert a lead into an opportunity. Then another 18 days to turn those into actual deals. Yet […]
SEO should be placed at the heart of your digital marketing strategy When it comes to Search Engine Optimisation (SEO), many of us were getting websites wrong for so many years. Digital marketing has changed, and we need to too. Setting them up for clients (or helping with my employers’ sites and content), the structure […]
Facebook Marketing has been given a fresh set of tools which could change the way you engage with customers. Whether you are selling Business to Business or Business to Consumer, using Facebook for community engagement or market research, these new Facebook Marketing tools are set to provide a significant step change in the way we […]
Why you need to pay attention to SEO The number one reason clients come to us at RFS Marketing is because they are struggling to find and keep customers. Regularly it comes top of the list of challenges reported by SMEs (small-medium enterprises) and start-ups. SEO (search engine optimisation) may just feel like another jargony marketing […]
To celebrate successfully navigating our first year as a startup, our Managing Partner Richard posted this little series on LinkedIn this week over a few days. Here is all is in one place: Just over one year running our growing little agency RFS Marketing & Communications Ltd and a few observations from me over the […]
If I had a penny for every time I was asked a question or read a concerned post about the new Facebook algorithm and how it affects business pages, I’d have… well, nearly 50p. So many myths and overreactions abound. Everything from ‘you can only do paid advertising now’ to ‘I’m leaving Facebook’ to this […]