Shopify Website Design: Why Your Ecommerce Site Might Be Costing You Sales
Your e-commerce website should be your most effective salesperson. It works 24/7, reaches every visitor, and has the potential to convert interest into revenue at scale. But for many businesses, their website is quietly doing the opposite. On the surface, everything looks fine. The branding is there, the products are live, and traffic is coming […]
7 Email Marketing Mistakes That Are Costing Your Business Revenue
Most businesses understand that email marketing is important. They’ve built a list, sent a few campaigns, and maybe seen some results. But if email isn’t consistently generating revenue, there’s usually a deeper issue at play. The reality is that poor execution, not the channel itself, is what holds businesses back. With the right email strategy, […]
Why a Fractional CMO Fixes the Reason Your Marketing Isn’t Working
Most growing businesses don’t struggle because they aren’t doing enough marketing. In reality, they’re doing plenty. Campaigns are running, agencies are delivering, content is going out, and budgets are being spent with genuine intent to grow. On the surface, everything looks active, even productive. Yet internally, the same question keeps coming up: why isn’t this […]
How Email Marketing Can Help Turn Businesses’ Email List Into Revenue
You’ve built your email list. You’ve collected sign-ups, gathered customer data, maybe run a campaign or two. But if those contacts aren’t consistently generating revenue for your business, something is missing, and that something is a proper email marketing strategy. At RFS Marketing, we work with businesses across Devon, Exeter, Plymouth, and beyond to transform […]
Effective Digital Marketing Strategies for Small Businesses Without Big Budgets in 2026
Small businesses seeking sustainable growth face a crucial challenge: maximising visibility and customer acquisition with limited marketing resources. Please wait no longer to discover proven digital marketing strategies for small businesses that deliver measurable results without requiring substantial financial investment or specialised expertise. This comprehensive guide examines actionable online marketing approaches, from establishing foundational web […]
Why Email Click-Through Rates Stay Low (and How to Improve Them)
Getting your emails delivered and opened is a big step forward. But in email marketing, an open isn’t the end goal – it’s just the beginning. The real question is whether subscribers click through and take action. For many marketers, this is where campaigns fall short. Low click-through rates (CTR) are one of the most […]
Email Marketing: Why Open Rates Are Low and How to Fix Them
Email marketing remains one of the most powerful digital channels, but it’s only effective if people actually open your messages. For many marketers, low open rates are a constant frustration. You spend time designing campaigns, segmenting lists, and scheduling sends, only to see disappointing numbers when the reports come back. So why does this happen? […]
Bespoke Coding for Shopify: Why Custom Development Matters
When you first set up a Shopify store, it’s easy to rely on pre-built themes and apps. They cover the basics well, and for many businesses, that’s enough at the start. But as your brand grows, you quickly hit limits. You want forms that work in a very specific way, layouts that aren’t offered by […]
Why Do Good Emails End Up in Spam? Understanding Deliverability Challenges in Email Marketing
If you work in marketing, you’ve probably experienced it: hours spent designing a campaign, refining copy, segmenting audiences, and scheduling the perfect send time, only to find that your carefully crafted email has landed in the spam folder. It’s frustrating, and it’s one of the biggest challenges facing email marketers today. But why does it […]
What Is Omnisend and Why Should Your Business Choose It?
If you run an ecommerce store, you already know how important it is to stay connected with your customers. From abandoned cart reminders to post-purchase thank-yous, automated marketing is not a nice extra – it is a must-have for growth. The challenge? Not all marketing platforms are designed with ecommerce in mind. That is why […]