Shopify Website Design: Why Your Ecommerce Site Might Be Costing You Sales
Your e-commerce website should be your most effective salesperson. It works 24/7, reaches every visitor, and has the potential to convert interest into revenue at scale. But for many businesses, their website is quietly doing the opposite. On the surface, everything looks fine. The branding is there, the products are live, and traffic is coming […]
7 Email Marketing Mistakes That Are Costing Your Business Revenue
Most businesses understand that email marketing is important. They’ve built a list, sent a few campaigns, and maybe seen some results. But if email isn’t consistently generating revenue, there’s usually a deeper issue at play. The reality is that poor execution, not the channel itself, is what holds businesses back. With the right email strategy, […]
Why a Fractional CMO Fixes the Reason Your Marketing Isn’t Working
Most growing businesses don’t struggle because they aren’t doing enough marketing. In reality, they’re doing plenty. Campaigns are running, agencies are delivering, content is going out, and budgets are being spent with genuine intent to grow. On the surface, everything looks active, even productive. Yet internally, the same question keeps coming up: why isn’t this […]
How Email Marketing Can Help Turn Businesses’ Email List Into Revenue
You’ve built your email list. You’ve collected sign-ups, gathered customer data, maybe run a campaign or two. But if those contacts aren’t consistently generating revenue for your business, something is missing, and that something is a proper email marketing strategy. At RFS Marketing, we work with businesses across Devon, Exeter, Plymouth, and beyond to transform […]
Why Email Click-Through Rates Stay Low (and How to Improve Them)
Getting your emails delivered and opened is a big step forward. But in email marketing, an open isn’t the end goal – it’s just the beginning. The real question is whether subscribers click through and take action. For many marketers, this is where campaigns fall short. Low click-through rates (CTR) are one of the most […]
Email Marketing: Why Open Rates Are Low and How to Fix Them
Email marketing remains one of the most powerful digital channels, but it’s only effective if people actually open your messages. For many marketers, low open rates are a constant frustration. You spend time designing campaigns, segmenting lists, and scheduling sends, only to see disappointing numbers when the reports come back. So why does this happen? […]
How to Write Engaging Email Content That Converts – Tips from an Email Marketing Agency
Email marketing remains one of the most powerful tools for businesses to engage customers, drive sales, and build brand loyalty. But with inboxes flooded with promotions, newsletters, and updates, how do you make your emails stand out and, more importantly, convert? The secret lies in compelling copywriting, and as an experienced email marketing agency, we […]
Is AI the Future of Digital Marketing? How Leading Brands Are Transforming Engagement with Artificial Intelligence.
Artificial Intelligence (AI) is revolutionising digital marketing, reshaping how brands engage with audiences, design campaigns, and deliver unforgettable customer experiences. From interactive in-store augmented reality (AR) to immersive virtual worlds like Roblox and the Metaverse, brands are tapping into AI to stay ahead of trends, reaching consumers in spaces they already love. But, is AI […]
How Gen Z is Redefining Digital Marketing: Insights from a Devon Agency.
In today’s fast-paced digital environment, staying on top of the latest marketing trends is crucial for businesses looking to stand out. That said, as a leading digital marketing agency in Devon, we know that reaching your audience effectively means understanding the latest shifts in consumer behaviour. Right now, it’s all about Gen Z. This generation […]
What is SEO and how does it work?
Introduction Knowing Search Engine Optimisation (SEO) is critical for businesses trying to improve their online presence. This blog tries to simplify this process by explaining its principles and how it works. What is Search Engine Optimisation? Search Engine Optimisation is a strategic process used to improve a website’s visibility in Search Engine Results Pages (SERPs). […]