With Yotpo Ending Email and SMS, We Say Now Is the Time to Switch to Klaviyo
If your business is currently using Yotpo for email and SMS marketing, you may have seen the news that will affect thousands of merchants: Yotpo is ending its email and SMS products. For many small and medium‑sized businesses, this announcement has created real uncertainty, particularly with Black Friday and the peak holiday trading season just around the corner.
At RFS Marketing & Communications, we know how critical it is for brands to have a reliable, integrated marketing platform in place—especially at the busiest time of year. As a certified Klaviyo partner, we are ready to help you transition smoothly, protect your marketing performance, and even set you up for better long‑term growth.
What Yotpo Ending Email and SMS Means for Your Business
Yotpo has announced that their email and SMS capabilities will be deprecated, meaning these services will be phased out entirely. While Yotpo will continue to offer other products such as reviews and loyalty programmes, any campaigns, flows, or automations you currently run through Yotpo Email or Yotpo SMS will need to be moved to another provider.
For businesses who rely on these channels to drive sales, build customer relationships, and deliver targeted offers, this is not just an inconvenience—it’s a pressing operational challenge.
Why Klaviyo Is the Best Replacement for Yotpo Email and SMS
Klaviyo is already a leading choice for ecommerce brands, offering a robust, all‑in‑one platform that combines email, SMS, and advanced customer data analytics. Unlike many providers, Klaviyo is built for integration—connecting seamlessly with Shopify and hundreds of other ecommerce tools.
Here’s why moving to Klaviyo now will set you up for success:
1. Cost‑Matching Offer for Yotpo Users
Klaviyo understands that unexpected platform changes can create budget headaches. That is why they are offering to match or beat your current paid Yotpo plan for 12 months if you complete your migration by 31 December 2025. This means you can make the switch without worrying about increased monthly costs.
2. Easy Migration with Full Support
Switching platforms does not have to mean disruption. Klaviyo has launched a dedicated migration programme that includes:
- Data import assistance for contacts, segments, and lists
- Basic flow setup so your automations are ready to run from day one
- Template migration so your brand look and feel is consistent
- A forthcoming migration app to automate much of the process
At RFS Marketing, we can manage this transition for you end‑to‑end, ensuring your campaigns are moved, tested, and ready to perform.
3. Tools to Help You Thrive Beyond Migration
While migration is the first step, the real value comes from what Klaviyo enables after the move. The platform offers:
- Omnichannel marketing optimisation—coordinate email, SMS, push notifications, and more
- Deeper analytics and reporting—understand your customers and measure ROI precisely
- Hundreds of integrations—connect to Shopify, review tools, loyalty programmes, and CRMs
- Segmentation and personalisation—send the right message to the right customer at the right time
These capabilities mean you are not just replacing Yotpo—you are upgrading to a system that can drive higher engagement and more revenue.
Why Timing Is Critical
With BFCM and the holiday season fast approaching, brands cannot afford downtime in their marketing communications. Delaying your migration increases the risk of:
- Missing peak sales opportunities
- Rushed, error‑prone migration work
- Disrupted customer journeys
- Reduced deliverability rates from rushed setup
By starting your migration now, you give yourself the time to:
- Replicate your current flows in Klaviyo
- Test your campaigns before peak season
- Train your team or work with an agency partner to make the most of Klaviyo’s features
How RFS Marketing & Communications Can Help
As a Klaviyo partner agency, we specialise in helping ecommerce brands migrate, optimise, and scale their marketing programmes. Our team can:
- Audit your current Yotpo setup to ensure nothing is lost in transition
- Plan and execute your migration to Klaviyo with minimal downtime
- Rebuild and enhance your automations to make the most of Klaviyo’s capabilities
- Optimise your campaigns to improve open rates, click‑throughs, and conversions
- Provide ongoing support and reporting so you can measure success and keep improving
Our goal is not just to get you through this platform change, but to help you emerge stronger and better equipped for future growth.
Moving Forward with Confidence
While Yotpo ending email and SMS may have been unexpected, it presents an opportunity to reassess your marketing technology and choose a platform that will serve you better in the long term.
Klaviyo’s combination of cost‑matching, hands‑on migration support, and industry‑leading marketing features make it the ideal choice for ecommerce businesses facing this change. And with an experienced partner like RFS Marketing handling the process, you can be confident of a smooth, timely transition.
Take Action Now
If you are currently using Yotpo for email or SMS, now is the time to start your migration. The earlier you begin, the more prepared you will be for Black Friday, Cyber Monday, and the crucial holiday trading period.
Get in touch with RFS Marketing & Communications today to discuss your migration plan and secure your Klaviyo cost‑match offer before the deadline.