{"id":983,"date":"2019-08-15T14:33:52","date_gmt":"2019-08-15T13:33:52","guid":{"rendered":"https:\/\/rfsmarketing.co.uk\/?p=983"},"modified":"2019-09-04T12:31:15","modified_gmt":"2019-09-04T11:31:15","slug":"podcast-for-business","status":"publish","type":"post","link":"https:\/\/rfsmarketing.co.uk\/podcast-for-business\/","title":{"rendered":"Podcast for business: is it worthwhile?"},"content":{"rendered":"

Is it worth doing a podcast for your business?<\/h2>\n

These days it’s easy to come across a podcast for business.<\/h3>\n

\"Podcast<\/p>\n

And your business needs a podcast. Here\u2019s why.<\/p>\n

There is no doubt that video is the way forward when it comes to marketing your business. In fact, articles about video being the future are pretty much everywhere you look at the moment.<\/p>\n

There\u2019s no denying it, it\u2019s true. Video really is king of content at the moment. But it\u2019s tough. A lot of people just aren\u2019t comfortable in front of the camera. It\u2019s also expensive and time consuming to make a small snippet of something decent. Do it well and you\u2019re quids in. Do it badly and you risk looking like an amateur operation, which could harm your sales.<\/p>\n

There\u2019s an alternative option that is relatively quick, easy and extremely effective. Create your own podcast for business.<\/p>\n

<\/h3>\n

The power of podcasting<\/h3>\n

If you\u2019re completely new to the concept, podcasts are a series of downloadable audio files, available in various places online, including Spotify, iTunes and the BBC. Similar to a radio show format, podcasts are usually on a specific theme and feature regularly released episodes.<\/p>\n

However, the chances are you\u2019re not new to the concept at all. The number of people listening to podcasts is booming globally<\/a>. In the UK alone, it almost doubled in the last 5 years, resulting in 6 million people listening to podcasts weekly.<\/p>\n

 <\/p>\n

Why should I start a podcast for business?<\/h3>\n

If you\u2019re selling a product, it works. They allow you to make money. In fact, a survey<\/a> was conducted of 300,000 podcast listeners. A huge 63% of these listeners bought products that the podcast host advertised.<\/p>\n

If you\u2019re doing a good job and have built up a decent group of listeners, you can monetise your podcast. Advertisers will be very interested to pay you for a few moments in front of an engaged audience.<\/p>\n

Let\u2019s not forget the time saved. Podcasts will help you qualify leads without the need for endless, time-consuming 1:1 consultations. Delivering your expertise via such a convenient medium will bring your customers to you.<\/p>\n

 <\/p>\n

But broadcast marketing is dead. Isn\u2019t it?<\/h3>\n

Technically, you\u2019re broadcasting. However, you\u2019re broadcasting to a niche, highly engaged audience<\/a>. Your voice is up front and centre, it\u2019s not in the background as they drive the kids to school. It\u2019s not drowning in a sea of other, contradictory messages from other companies. You\u2019re speaking directly to them, at a time that is convenient to them.<\/p>\n

And it\u2019s not all one-way either. Podcasts are an excellent tool to open up conversations on your social media or encourage feedback on email.<\/p>\n

Podcasts are unscripted conversations and therefore fall into the more informal camp when it comes to tone of voice. The bonus of this is that your listeners get a feel for the real \u2018you\u2019, your personality. After all, the old saying is true: people do business with people they like.<\/p>\n

 <\/p>\n

The best sectors to podcast about<\/h3>\n

Name a sector and I can guarantee you, there\u2019s a podcast for that. In fact, there are probably hundreds. It\u2019s up to you to find a gap in the content available and make this your offering.<\/p>\n

Podcasts make an excellent platform to pull apart complex matters, making it perfect for more technical industries. You can take your time breaking things down properly, allowing your audience to fully understand multifaceted topics that you just can\u2019t squeeze into an advert.<\/p>\n

Let\u2019s take for example Ken Greene, who works in finance and insurance. He was looking for something new to add to his marketing mix; a way to rejuvenate his flagging audience. So he started the Engineer of Finance<\/a> podcast. He is now 79 episodes in, has been featured in Forbes Magazine and states it\u2019s \u201cone of the best things I have done marketing wise\u201d.<\/p>\n

 <\/p>\n

There\u2019s nothing stopping you getting started<\/h3>\n

Unlike video, the equipment you need is simple. You\u2019ll need a good quality microphone and headphones. Everything else you need you already have: WiFi, a computer and free editing software, which is readily available on the internet.<\/p>\n

If you\u2019re struggling with what to talk about, start by listening to a few examples of what\u2019s out there already. Take note of their content, their style and their regularity. Many podcasts feature guests, which is a great way to demonstrate knowledge and authority in your industry, as well as make useful new connections.<\/p>\n

What are you waiting for? Go forth and make your first forays into the world of podcasting and get ready to reap the benefits.<\/p>\n

 <\/p>\n

Podcasts That We Like<\/h2>\n

Marketing Matters Podcast<\/strong><\/p>\n

In collaboration with the consultancy Grey Fox<\/a>, we have been recording a series of podcasts called ‘Marketing Matters’, where we talk about everything to do with marketing and communications, and why it’s important. Here is a link to all the places where you can find it<\/a>.<\/p>\n

 <\/p>\n

Marketing Study Lab<\/strong><\/p>\n

Marketing Study Lab<\/a> provide Marketing courses and tutorials for professionals keen to gain a qualification. Their podcast includes interviews with other professionals from all walks of life, including one due to be published in October 2019 with our founder Richard Forshaw-Smith.<\/p>\n

 <\/p>\n

Picking Brains<\/strong><\/p>\n

Jonas Urbonas believes that every person has a story. His Picking Brains<\/a> podcast aims to find insightful, inspirational and impactful people and pick their brains so we can learn and adopt their knowledge in our lives. He interviewed our founder Richard Forshaw-Smith in August 2019. We’ll link to this interview when it is broadcast.<\/p>\n

 <\/p>\n

Mike Winnet<\/strong><\/p>\n

Controversial one this, Mike Winnet<\/a> exposes the myriad cons, tricks and ‘get-rich-quick’ scams that are marketed to would-be entrepreneurs by people he suspects to be ‘contrepreneurs’ (people promising results in a field in which they themselves haven’t necessarily achieved success, but claim to be a ‘guru’).<\/p>\n

 <\/p>\n

Interview requests<\/strong><\/p>\n

If you want one of the team to appear on your podcast, get in touch<\/a> for a chat!<\/p>\n","protected":false},"excerpt":{"rendered":"

Is it worth doing a podcast for your business? These days it’s easy to come across a podcast for business. And your business needs a podcast. Here\u2019s why. There is no doubt that video is the way forward when it comes to marketing your business. In fact, articles about video being the future are pretty […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":"","_jetpack_memberships_contains_paid_content":false,"jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[4,3,5,53],"tags":[13,43,35,12,21,24,22,40],"jetpack_publicize_connections":[],"yoast_head":"\nA Podcast for Business: is it worth while? | RFS Marketing<\/title>\n<meta name=\"description\" content=\"Is it worth doing a podcast for your business? Here we look at how doing a podcast for business creates enticing content for building customer connections\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rfsmarketing.co.uk\/podcast-for-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Podcast for Business: is it worth while? | RFS Marketing\" \/>\n<meta property=\"og:description\" content=\"Is it worth doing a podcast for your business? Here we look at how doing a podcast for business creates enticing content for building customer connections\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rfsmarketing.co.uk\/podcast-for-business\/\" \/>\n<meta property=\"og:site_name\" content=\"RFS Marketing and Communications Ltd\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/rfsmarketing\" \/>\n<meta property=\"article:published_time\" content=\"2019-08-15T13:33:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-09-04T11:31:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rfsmarketing.co.uk\/wp-content\/uploads\/2019\/09\/MM-image-with-logos-300x300.jpg\" \/>\n<meta name=\"author\" content=\"Richard Forshaw-Smith\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rfsmarcomms\" \/>\n<meta name=\"twitter:site\" content=\"@rfsmarcomms\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Richard Forshaw-Smith\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/rfsmarketing.co.uk\/podcast-for-business\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/rfsmarketing.co.uk\/podcast-for-business\/\"},\"author\":{\"name\":\"Richard Forshaw-Smith\",\"@id\":\"https:\/\/rfsmarketing.co.uk\/#\/schema\/person\/8758690977b890003fae3c6120d8930f\"},\"headline\":\"Podcast for business: is it worthwhile?\",\"datePublished\":\"2019-08-15T13:33:52+00:00\",\"dateModified\":\"2019-09-04T11:31:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/rfsmarketing.co.uk\/podcast-for-business\/\"},\"wordCount\":1022,\"commentCount\":2,\"publisher\":{\"@id\":\"https:\/\/rfsmarketing.co.uk\/#organization\"},\"image\":{\"@id\":\"https:\/\/rfsmarketing.co.uk\/podcast-for-business\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/rfsmarketing.co.uk\/wp-content\/uploads\/2019\/09\/MM-image-with-logos-300x300.jpg\",\"keywords\":[\"business development\",\"collaboration\",\"Facebook\",\"marketing\",\"social media\",\"social media advertising\",\"social media marketing\",\"Startup\"],\"articleSection\":[\"Business\",\"Marketing\",\"News\",\"Podcast\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/rfsmarketing.co.uk\/podcast-for-business\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/rfsmarketing.co.uk\/podcast-for-business\/\",\"url\":\"https:\/\/rfsmarketing.co.uk\/podcast-for-business\/\",\"name\":\"A Podcast for Business: is it worth while? | RFS Marketing\",\"isPartOf\":{\"@id\":\"https:\/\/rfsmarketing.co.uk\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/rfsmarketing.co.uk\/podcast-for-business\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/rfsmarketing.co.uk\/podcast-for-business\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/rfsmarketing.co.uk\/wp-content\/uploads\/2019\/09\/MM-image-with-logos-300x300.jpg\",\"datePublished\":\"2019-08-15T13:33:52+00:00\",\"dateModified\":\"2019-09-04T11:31:15+00:00\",\"description\":\"Is it worth doing a podcast for your business? Here we look at how doing a podcast for business creates enticing content for building customer connections\",\"breadcrumb\":{\"@id\":\"https:\/\/rfsmarketing.co.uk\/podcast-for-business\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/rfsmarketing.co.uk\/podcast-for-business\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/rfsmarketing.co.uk\/podcast-for-business\/#primaryimage\",\"url\":\"https:\/\/i0.wp.com\/rfsmarketing.co.uk\/wp-content\/uploads\/2019\/09\/MM-image-with-logos.jpg?fit=1600%2C1600&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/rfsmarketing.co.uk\/wp-content\/uploads\/2019\/09\/MM-image-with-logos.jpg?fit=1600%2C1600&ssl=1\",\"width\":1600,\"height\":1600,\"caption\":\"Marketing Matters Podcast logo\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/rfsmarketing.co.uk\/podcast-for-business\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/rfsmarketing.co.uk\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Podcast for business: is it worthwhile?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/rfsmarketing.co.uk\/#website\",\"url\":\"https:\/\/rfsmarketing.co.uk\/\",\"name\":\"RFS Marketing and Communications Ltd\",\"description\":\"Awareness | Credibility | Customers\",\"publisher\":{\"@id\":\"https:\/\/rfsmarketing.co.uk\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/rfsmarketing.co.uk\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/rfsmarketing.co.uk\/#organization\",\"name\":\"RFS Marketing and Communications Ltd\",\"url\":\"https:\/\/rfsmarketing.co.uk\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/rfsmarketing.co.uk\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/rfsmarketing.co.uk\/wp-content\/uploads\/2017\/07\/rfs-logo.png\",\"contentUrl\":\"https:\/\/rfsmarketing.co.uk\/wp-content\/uploads\/2017\/07\/rfs-logo.png\",\"width\":543,\"height\":543,\"caption\":\"RFS Marketing and Communications Ltd\"},\"image\":{\"@id\":\"https:\/\/rfsmarketing.co.uk\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/rfsmarketing\",\"https:\/\/x.com\/rfsmarcomms\",\"https:\/\/www.instagram.com\/rfs_marcomms\/\",\"https:\/\/www.linkedin.com\/company-beta\/11092278\/\",\"https:\/\/www.youtube.com\/channel\/UCWdDmkNX9ZcpC5epoLD__cg\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/rfsmarketing.co.uk\/#\/schema\/person\/8758690977b890003fae3c6120d8930f\",\"name\":\"Richard Forshaw-Smith\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/rfsmarketing.co.uk\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/feb50d26062da4e7cea92da4f0750744?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/feb50d26062da4e7cea92da4f0750744?s=96&d=mm&r=g\",\"caption\":\"Richard Forshaw-Smith\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"A Podcast for Business: is it worth while? | RFS Marketing","description":"Is it worth doing a podcast for your business? Here we look at how doing a podcast for business creates enticing content for building customer connections","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rfsmarketing.co.uk\/podcast-for-business\/","og_locale":"en_US","og_type":"article","og_title":"A Podcast for Business: is it worth while? | RFS Marketing","og_description":"Is it worth doing a podcast for your business? Here we look at how doing a podcast for business creates enticing content for building customer connections","og_url":"https:\/\/rfsmarketing.co.uk\/podcast-for-business\/","og_site_name":"RFS Marketing and Communications Ltd","article_publisher":"https:\/\/www.facebook.com\/rfsmarketing","article_published_time":"2019-08-15T13:33:52+00:00","article_modified_time":"2019-09-04T11:31:15+00:00","og_image":[{"url":"https:\/\/rfsmarketing.co.uk\/wp-content\/uploads\/2019\/09\/MM-image-with-logos-300x300.jpg"}],"author":"Richard Forshaw-Smith","twitter_card":"summary_large_image","twitter_creator":"@rfsmarcomms","twitter_site":"@rfsmarcomms","twitter_misc":{"Written by":"Richard Forshaw-Smith","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/rfsmarketing.co.uk\/podcast-for-business\/#article","isPartOf":{"@id":"https:\/\/rfsmarketing.co.uk\/podcast-for-business\/"},"author":{"name":"Richard Forshaw-Smith","@id":"https:\/\/rfsmarketing.co.uk\/#\/schema\/person\/8758690977b890003fae3c6120d8930f"},"headline":"Podcast for business: is it worthwhile?","datePublished":"2019-08-15T13:33:52+00:00","dateModified":"2019-09-04T11:31:15+00:00","mainEntityOfPage":{"@id":"https:\/\/rfsmarketing.co.uk\/podcast-for-business\/"},"wordCount":1022,"commentCount":2,"publisher":{"@id":"https:\/\/rfsmarketing.co.uk\/#organization"},"image":{"@id":"https:\/\/rfsmarketing.co.uk\/podcast-for-business\/#primaryimage"},"thumbnailUrl":"https:\/\/rfsmarketing.co.uk\/wp-content\/uploads\/2019\/09\/MM-image-with-logos-300x300.jpg","keywords":["business development","collaboration","Facebook","marketing","social media","social media advertising","social media marketing","Startup"],"articleSection":["Business","Marketing","News","Podcast"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/rfsmarketing.co.uk\/podcast-for-business\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/rfsmarketing.co.uk\/podcast-for-business\/","url":"https:\/\/rfsmarketing.co.uk\/podcast-for-business\/","name":"A Podcast for Business: is it worth while? | RFS Marketing","isPartOf":{"@id":"https:\/\/rfsmarketing.co.uk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/rfsmarketing.co.uk\/podcast-for-business\/#primaryimage"},"image":{"@id":"https:\/\/rfsmarketing.co.uk\/podcast-for-business\/#primaryimage"},"thumbnailUrl":"https:\/\/rfsmarketing.co.uk\/wp-content\/uploads\/2019\/09\/MM-image-with-logos-300x300.jpg","datePublished":"2019-08-15T13:33:52+00:00","dateModified":"2019-09-04T11:31:15+00:00","description":"Is it worth doing a podcast for your business? Here we look at how doing a podcast for business creates enticing content for building customer connections","breadcrumb":{"@id":"https:\/\/rfsmarketing.co.uk\/podcast-for-business\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/rfsmarketing.co.uk\/podcast-for-business\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/rfsmarketing.co.uk\/podcast-for-business\/#primaryimage","url":"https:\/\/i0.wp.com\/rfsmarketing.co.uk\/wp-content\/uploads\/2019\/09\/MM-image-with-logos.jpg?fit=1600%2C1600&ssl=1","contentUrl":"https:\/\/i0.wp.com\/rfsmarketing.co.uk\/wp-content\/uploads\/2019\/09\/MM-image-with-logos.jpg?fit=1600%2C1600&ssl=1","width":1600,"height":1600,"caption":"Marketing Matters Podcast logo"},{"@type":"BreadcrumbList","@id":"https:\/\/rfsmarketing.co.uk\/podcast-for-business\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/rfsmarketing.co.uk\/"},{"@type":"ListItem","position":2,"name":"Podcast for business: is it worthwhile?"}]},{"@type":"WebSite","@id":"https:\/\/rfsmarketing.co.uk\/#website","url":"https:\/\/rfsmarketing.co.uk\/","name":"RFS Marketing and Communications Ltd","description":"Awareness | Credibility | Customers","publisher":{"@id":"https:\/\/rfsmarketing.co.uk\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/rfsmarketing.co.uk\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/rfsmarketing.co.uk\/#organization","name":"RFS Marketing and Communications Ltd","url":"https:\/\/rfsmarketing.co.uk\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/rfsmarketing.co.uk\/#\/schema\/logo\/image\/","url":"https:\/\/rfsmarketing.co.uk\/wp-content\/uploads\/2017\/07\/rfs-logo.png","contentUrl":"https:\/\/rfsmarketing.co.uk\/wp-content\/uploads\/2017\/07\/rfs-logo.png","width":543,"height":543,"caption":"RFS Marketing and Communications Ltd"},"image":{"@id":"https:\/\/rfsmarketing.co.uk\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/rfsmarketing","https:\/\/x.com\/rfsmarcomms","https:\/\/www.instagram.com\/rfs_marcomms\/","https:\/\/www.linkedin.com\/company-beta\/11092278\/","https:\/\/www.youtube.com\/channel\/UCWdDmkNX9ZcpC5epoLD__cg"]},{"@type":"Person","@id":"https:\/\/rfsmarketing.co.uk\/#\/schema\/person\/8758690977b890003fae3c6120d8930f","name":"Richard Forshaw-Smith","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/rfsmarketing.co.uk\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/feb50d26062da4e7cea92da4f0750744?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/feb50d26062da4e7cea92da4f0750744?s=96&d=mm&r=g","caption":"Richard Forshaw-Smith"}}]}},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p8KqyD-fR","_links":{"self":[{"href":"https:\/\/rfsmarketing.co.uk\/wp-json\/wp\/v2\/posts\/983"}],"collection":[{"href":"https:\/\/rfsmarketing.co.uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rfsmarketing.co.uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rfsmarketing.co.uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/rfsmarketing.co.uk\/wp-json\/wp\/v2\/comments?post=983"}],"version-history":[{"count":0,"href":"https:\/\/rfsmarketing.co.uk\/wp-json\/wp\/v2\/posts\/983\/revisions"}],"wp:attachment":[{"href":"https:\/\/rfsmarketing.co.uk\/wp-json\/wp\/v2\/media?parent=983"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rfsmarketing.co.uk\/wp-json\/wp\/v2\/categories?post=983"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rfsmarketing.co.uk\/wp-json\/wp\/v2\/tags?post=983"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}