{"id":1008,"date":"2019-09-18T16:28:54","date_gmt":"2019-09-18T15:28:54","guid":{"rendered":"https:\/\/rfsmarketing.co.uk\/?p=1008"},"modified":"2020-08-30T09:51:59","modified_gmt":"2020-08-30T08:51:59","slug":"restaurant-marketing-ideas","status":"publish","type":"post","link":"https:\/\/rfsmarketing.co.uk\/restaurant-marketing-ideas\/","title":{"rendered":"6 restaurant marketing ideas that really do work – UPDATED"},"content":{"rendered":"

Welcome to our Five<\/del> SIX\u00a0Restaurant Marketing Ideas That Really Do Work!<\/h1>\n

*Updated August 2020*<\/h2>\n

Restaurant marketing is tricky.<\/h2>\n

Fierce competition, tight margins, ever-changing trends; the restaurant marketing isn\u2019t for the faint-hearted. And now you\u2019ve got to deal with digital marketing too. But there is a silver-lining. Countless restaurant owners and marketers have already tried and tested every digital strategy and marketing platform out there and we\u2019ve waded through the results to bring you 5 of the most effective restaurant marketing tips.<\/p>\n

\"restaurant<\/p>\n

1) Be instagrammable<\/h3>\n

Instagram is a restauranteur’s dream. It isn\u2019t just millennials who love snapping pictures of their food to post on Instagram. Over a third of all Instagram users in the UK are aged over 35 and with 22 million users across the country, you\u2019re certain to have a sizeable Instagram audience in your local area.<\/p>\n

Before you start posting on your Instagram account, here are a few words of advice to nail your restaurant PR:<\/p>\n

All of your dishes may look great but it\u2019s worth creating a signature dish or drink; something creative that is unique to your restaurant which you can really go to town with on Instagram.<\/p>\n

Make sure all of your foodie photos are of a high quality. This means clear, clean, sharp images with no glare. Good lighting is key, so find a spot in your restaurant where natural light floods in.<\/p>\n

To break up the parade of foodie pictures, include photos of the inside your restaurant so your audience can get a feel for your dining atmosphere. Also, include photos of your staff; front-of-house, chefs, the whole team. Showcasing the friendly faces that make your restaurant will make it more inviting.<\/p>\n

Create a hashtag that is unique to your restaurant and use it consistently. Don\u2019t forget to add in geographical hashtags so you can draw in a local crowd.<\/p>\n

Instagram is a 2-way street when it comes to restaurant marketing; it\u2019s just as important to get your customers posting. Here are a few ways you can make this happen:<\/p>\n