How Gen Z is Redefining Digital Marketing: Insights from a Devon Agency.

wo Gen Z girls celebrating with a cake that says 'Gen Z,' representing the impact of Gen Z on digital marketing in Devon.

In today’s fast-paced digital environment, staying on top of the latest marketing trends is crucial for businesses looking to stand out. That said, as a leading digital marketing agency in Devon, we know that reaching your audience effectively means understanding the latest shifts in consumer behaviour. Right now, it’s all about Gen Z. This generation […]

Why is Marketing so Powerful on Social Media?

Why is Marketing so Powerful on Social Media?

Social media has emerged as an unparalleled platform for businesses to engage with their audience. From local enterprises to multinational corporations, the impact of social media marketing cannot be overstated. In this blog, we look into several reasons as to why marketing on social media has such extraordinary power and influence. Vast Reach Social media […]

Does Social Media Marketing Really Work?

Social Media Marketing

Social media has emerged as a crucial battleground for companies in search for the attention of their target audience. With over half the global population using social media platforms, the question isn’t whether these platforms are everywhere, but rather, does social media marketing truly deliver on its promises? This blog talks about the effectiveness of […]

Can You Sell on Shopify Without Ads? Exploring Alternative Strategies

Can You Sell on Shopify Without Ads? Image of social media influencer

In the vibrant realm of e-commerce, Shopify has emerged as a powerhouse, empowering countless entrepreneurs to establish their online stores swiftly and efficiently. With its user-friendly interface and an array of customisable features, Shopify offers a platform where aspirations of digital entrepreneurship can materialise. However, a common query that arises for many budding online store […]

What Is The Best Digital Marketing For E-commerce?

In the fast-paced world of e-commerce, digital marketing plays a pivotal role in driving traffic, engaging customers, and increasing sales. With a plethora of digital marketing strategies available, choosing the most effective ones for your e-commerce business can be a challenging task. In this blog, we will explore the best digital marketing strategies for e-commerce […]

How To Do Free Marketing For Shopify Store

As a Shopify store owner, you might be looking for cost-effective ways to market your online business and attract potential customers without breaking the bank. The good news is that there are plenty of free marketing strategies that can help boost your Shopify store’s visibility and drive organic traffic. In this blog, we will explore […]

Does Shopify Do Digital Marketing?

Does Shopify do digital marketing? A person using a tablet for online shopping

So does Shopify do digital marketing for you? As the e-commerce industry continues to boom, many businesses are turning to platforms like Shopify to set up their online stores. With its user-friendly interface and a wide range of features, Shopify has become a popular choice for entrepreneurs looking to enter the digital marketplace. And it’s […]

6 restaurant marketing ideas that really do work – UPDATED

Welcome to our Five SIX Restaurant Marketing Ideas That Really Do Work! *Updated August 2020* Restaurant marketing is tricky. Fierce competition, tight margins, ever-changing trends; the restaurant marketing isn’t for the faint-hearted. And now you’ve got to deal with digital marketing too. But there is a silver-lining. Countless restaurant owners and marketers have already tried and […]

Podcast for business: is it worthwhile?

Is it worth doing a podcast for your business? These days it’s easy to come across a podcast for business. And your business needs a podcast. Here’s why. There is no doubt that video is the way forward when it comes to marketing your business. In fact, articles about video being the future are pretty […]

“Organic Social is Dead…” Or is it?

“Let’s face it – unless you are boosting your social content hardly of your followers see it anyway. Organic social is dead.” An actual comment from an actual marketer on a B2B marketing forum on Facebook. At RFS Marketing & Communications Ltd we do a lot of digital marketing. So much so we don’t even […]