7 Email Marketing Mistakes That Are Costing Your Business Revenue
Most businesses understand that email marketing is important. They’ve built a list, sent a few campaigns, and maybe seen some results. But if email isn’t consistently generating revenue, there’s usually a deeper issue at play. The reality is that poor execution, not the channel itself, is what holds businesses back. With the right email strategy, […]
How Email Marketing Can Help Turn Businesses’ Email List Into Revenue
You’ve built your email list. You’ve collected sign-ups, gathered customer data, maybe run a campaign or two. But if those contacts aren’t consistently generating revenue for your business, something is missing, and that something is a proper email marketing strategy. At RFS Marketing, we work with businesses across Devon, Exeter, Plymouth, and beyond to transform […]
Why Email Click-Through Rates Stay Low (and How to Improve Them)
Getting your emails delivered and opened is a big step forward. But in email marketing, an open isn’t the end goal – it’s just the beginning. The real question is whether subscribers click through and take action. For many marketers, this is where campaigns fall short. Low click-through rates (CTR) are one of the most […]
Email Marketing: Why Open Rates Are Low and How to Fix Them
Email marketing remains one of the most powerful digital channels, but it’s only effective if people actually open your messages. For many marketers, low open rates are a constant frustration. You spend time designing campaigns, segmenting lists, and scheduling sends, only to see disappointing numbers when the reports come back. So why does this happen? […]
Why Do Good Emails End Up in Spam? Understanding Deliverability Challenges in Email Marketing
If you work in marketing, you’ve probably experienced it: hours spent designing a campaign, refining copy, segmenting audiences, and scheduling the perfect send time, only to find that your carefully crafted email has landed in the spam folder. It’s frustrating, and it’s one of the biggest challenges facing email marketers today. But why does it […]
How to Write Engaging Email Content That Converts – Tips from an Email Marketing Agency
Email marketing remains one of the most powerful tools for businesses to engage customers, drive sales, and build brand loyalty. But with inboxes flooded with promotions, newsletters, and updates, how do you make your emails stand out and, more importantly, convert? The secret lies in compelling copywriting, and as an experienced email marketing agency, we […]
Key Factors for Effective Email Marketing Content
Email marketing remains one of the most powerful tools in digital marketing, offering a direct line of communication to potential and existing customers. However, creating effective email marketing content requires careful consideration of several factors to ensure your message resonates with your audience and drives the desired results. Here are some key factors to consider […]
Is Email Marketing Still Worth It?
Businesses are constantly searching for the most effective ways to market their products and connect with their audience. With the rise of social media, influencer marketing, and other innovative strategies, one might question the relevance of email marketing in 2023. However, as we look into the intricacies of this powerful tool, it becomes clear that […]
Can You Sell on Shopify Without Ads? Exploring Alternative Strategies
In the vibrant realm of e-commerce, Shopify has emerged as a powerhouse, empowering countless entrepreneurs to establish their online stores swiftly and efficiently. With its user-friendly interface and an array of customisable features, Shopify offers a platform where aspirations of digital entrepreneurship can materialise. However, a common query that arises for many budding online store […]
How do I get more orders on Shopify?
How to Boost Your Shopify Sales: Strategies for Getting More Orders In today’s ever-evolving e-commerce landscape, setting up a Shopify store is just the first step towards a successful online business. To truly thrive and generate consistent revenue, you need to focus on driving traffic and converting visitors into customers. So, if you’ve been wondering, […]