Is AI the Future of Digital Marketing? How Leading Brands Are Transforming Engagement with Artificial Intelligence.
Artificial Intelligence (AI) is revolutionising digital marketing, reshaping how brands engage with audiences, design campaigns, and deliver unforgettable customer experiences. From interactive in-store augmented reality (AR) to immersive virtual worlds like Roblox and the Metaverse, brands are tapping into AI to stay ahead of trends, reaching consumers in spaces they already love. But, is AI […]
Does Social Media Marketing Really Work?
Social media has emerged as a crucial battleground for companies in search for the attention of their target audience. With over half the global population using social media platforms, the question isn’t whether these platforms are everywhere, but rather, does social media marketing truly deliver on its promises? This blog talks about the effectiveness of […]
Unveiling the 4 Ps of Shopify: An In-Depth Exploration
When you are building a triumphant online business, the universe of e-commerce offers an array of platforms that can help transform entrepreneurial dreams into tangible success stories. One of the most prominent names in this arena is Shopify. As an e-commerce platform, Shopify equips entrepreneurs and businesses with an extensive toolkit to establish their online […]
Can You Sell on Shopify Without Ads? Exploring Alternative Strategies
In the vibrant realm of e-commerce, Shopify has emerged as a powerhouse, empowering countless entrepreneurs to establish their online stores swiftly and efficiently. With its user-friendly interface and an array of customisable features, Shopify offers a platform where aspirations of digital entrepreneurship can materialise. However, a common query that arises for many budding online store […]
How do I get more orders on Shopify?
How to Boost Your Shopify Sales: Strategies for Getting More Orders In today’s ever-evolving e-commerce landscape, setting up a Shopify store is just the first step towards a successful online business. To truly thrive and generate consistent revenue, you need to focus on driving traffic and converting visitors into customers. So, if you’ve been wondering, […]
How To Do Free Marketing For Shopify Store
As a Shopify store owner, you might be looking for cost-effective ways to market your online business and attract potential customers without breaking the bank. The good news is that there are plenty of free marketing strategies that can help boost your Shopify store’s visibility and drive organic traffic. In this blog, we will explore […]
“Organic Social is Dead…” Or is it?
“Let’s face it – unless you are boosting your social content hardly of your followers see it anyway. Organic social is dead.” An actual comment from an actual marketer on a B2B marketing forum on Facebook. At RFS Marketing & Communications Ltd we do a lot of digital marketing. So much so we don’t even […]
Ad Blockers: do your customers use them?
Ad blockers. You may not realise it, but your customers may be using them. I recently used Facebook for a bit of ethnographic research. Totally accidental, but it sure was an eye opener into attitudes about ads. The conversation went something like: 25 year old: “I can’t believe they’ve taken Peep Show off Netflix.” Me: […]
