Sales: a basic human endeavor

Rick Brim on sales - RFS Marketing and Communications Ltd

When it comes to sales, this isn’t said enough: selling is a basic human behaviour.

There is so much nonsense talked about marketing and advertising, when all we do is come up creative ways to help you sell stuff.

SMEs in particular are put off by the fluff and the hype – at RFS, we focus on solving your problems.

Some businesses need a better understanding of the sales process, the ‘pipeline’ or the ‘funnel’.

Others might need help generating leads.

Or they want to know how to turn those leads into prospects, and converting those prospects into customers.

(Know the difference: a lead is ‘unqualified’ contact. That means you have their details, but no idea as to whether they are likely to be a customer. You don’t know until you ask them. S0, you gather leads, talk to them in order to ‘qualify’ them into prospects, and then move them through your sales funnel or process to become a customer.)

If you need training in selling, or any kind of marketing support, we offer everything from strategy sessions to a full outsourced sales function. Get in touch here for a chat.

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