Today, we’re diving into how to use Mailchimp, one of the most powerful email marketing platforms available. Whether you’re just starting out or looking to improve your strategy, we’ll show you exactly how to use Mailchimp to build and grow your email list effectively.
Why Use Mailchimp? Pros and Cons
Why Learning How to Use Mailchimp is Essential for Businesses
- Easy to Use – Even if you’re new to email marketing, Mailchimp’s interface is beginner-friendly.
- Feature-Packed – It offers automation, analytics, A/B testing, and more.
- Free Plan Available – You can start for free with up to 2,000 contacts.
- Established and Reliable – Mailchimp has been around for 18+ years, making it a trusted option.
Of course, it’s not perfect. Some users find the UI a bit clunky at first, and pricing can increase as your list grows. That’s why working with experts (like us! 😉) can help you navigate how to use Mailchimp efficiently and save time.
Getting Started with Mailchimp
1. Set Up Your Account
Signing up is easy – just enter your email and create a password. Mailchimp will guide you through setting up your profile, adding your business details, and even connecting social media accounts. If you have an online store, you can integrate it too!
Pro Tip: Need help with setup? Our experts offer personalised onboarding to get you up and running quickly.
2. Build Your Audience (a.k.a. Your Email List)
Your audience is the backbone of your email marketing. When you sign up, Mailchimp automatically creates a default audience, but you can:
- Import existing contacts
- Collect new subscribers via sign-up forms
- Segment your audience based on behaviour, preferences, or demographics
Want to ensure you’re setting up your audience the right way? Schedule a free call with us to learn the common pitfalls and best practices for managing your subscribers efficiently!
3. Customise Your Signup Form
Growing your email list? Knowing how to use Mailchimp to create high-converting forms is essential. Mailchimp provides a built-in signup form you can customize and share on your website, social media, or landing pages.
Want a custom-designed form? We specialise in creating high-converting forms that align with your brand.
4. Create an Email Campaign
This is where the magic happens! To send an email:
- Click Create Campaign
- Choose Regular Email
- Select your audience
- Design your email using Mailchimp’s drag-and-drop builder or a pre-made template
- Click Send (or schedule it for later!)
Need professional templates? Our agency designs stunning, high-converting email templates tailored to your business goals.
5. Track Your Email Performance
Once your campaign is live, check the Reports tab to see how it’s performing. You’ll get insights on:
- Open rates
- Click-through rates
- Subscriber activity
Want deeper analytics? We provide expert insights and optimisation strategies based on your campaign data.
Why Choose Our Mailchimp Services?
Managing Mailchimp can be time consuming. That’s why we offer expert services to help you get the most out of your email marketing:
- Custom Strategy Development – Tailored to your business needs
- Campaign Management – From setup to execution
- List Management – Keeping your audience clean and organised
- Automation & Workflows – Save time and boost engagement
- A/B Testing – Optimise emails for better results
- Training & Support – Empower your team with expert guidance
Contact us today for a free consultation!
Mailchimp is an incredible tool, but mastering how to use Mailchimp takes time. Whether you’re just getting started or looking to optimise your campaigns, our team is here to help. Let’s work together to build, grow, and engage your audience with Mailchimp!
