Does Social Media Marketing Really Work?

Social Media Marketing

Social media has emerged as a crucial battleground for companies in search for the attention of their target audience. With over half the global population using social media platforms, the question isn’t whether these platforms are everywhere, but rather, does social media marketing truly deliver on its promises? This blog talks about the effectiveness of […]

What Is The Best Digital Marketing For E-commerce?

In the fast-paced world of e-commerce, digital marketing plays a pivotal role in driving traffic, engaging customers, and increasing sales. With a plethora of digital marketing strategies available, choosing the most effective ones for your e-commerce business can be a challenging task. In this blog, we will explore the best digital marketing strategies for e-commerce […]

How To Do Free Marketing For Shopify Store

As a Shopify store owner, you might be looking for cost-effective ways to market your online business and attract potential customers without breaking the bank. The good news is that there are plenty of free marketing strategies that can help boost your Shopify store’s visibility and drive organic traffic. In this blog, we will explore […]

Does Shopify Do Digital Marketing?

Does Shopify do digital marketing? A person using a tablet for online shopping

So does Shopify do digital marketing for you? As the e-commerce industry continues to boom, many businesses are turning to platforms like Shopify to set up their online stores. With its user-friendly interface and a wide range of features, Shopify has become a popular choice for entrepreneurs looking to enter the digital marketplace. And it’s […]

Digital Marketing During Coronavirus

Proven Strategies for Digital Marketing During Coronavirus Covid-19 Here are our top tips for using digital marketing during the Coronavirus outbreak. Many businesses, particularly in the hospitality sector, have had to double down on digital marketing during the Coronavirus pandemic purely to stay alive. We’ve compiled our up-to-date advice to help your business not only […]

6 restaurant marketing ideas that really do work – UPDATED

Welcome to our Five SIX Restaurant Marketing Ideas That Really Do Work! *Updated August 2020* Restaurant marketing is tricky. Fierce competition, tight margins, ever-changing trends; the restaurant marketing isn’t for the faint-hearted. And now you’ve got to deal with digital marketing too. But there is a silver-lining. Countless restaurant owners and marketers have already tried and […]

“Organic Social is Dead…” Or is it?

“Let’s face it – unless you are boosting your social content hardly of your followers see it anyway. Organic social is dead.” An actual comment from an actual marketer on a B2B marketing forum on Facebook. At RFS Marketing & Communications Ltd we do a lot of digital marketing. So much so we don’t even […]

Ad Blockers: do your customers use them?

Ad blockers. You may not realise it, but your customers may be using them. I recently used Facebook for a bit of ethnographic research. Totally accidental, but it sure was an eye opener into attitudes about ads. The conversation went something like: 25 year old: “I can’t believe they’ve taken Peep Show off Netflix.” Me: […]

The Dreaded Facebook Algorithm

Facebook

If I had a penny for every time I was asked a question or read a concerned post about the new Facebook algorithm and how it affects business pages, I’d have… well, nearly 50p. So many myths and overreactions abound. Everything from ‘you can only do paid advertising now’ to ‘I’m leaving Facebook’ to this […]

Marketing strategy baby steps

Baby steps in marketing strategy

Everybody has to learn to walk for the first time. And no one learns to walk without at least a little help. Once they’re on their feet, babies tend to use furniture or whatever is around them to ‘cruise’ around the room. It’s often the same with marketing strategy for a small business. The majority […]

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