Digital Marketing During Coronavirus

Proven Strategies for Digital Marketing During Coronavirus Covid-19 Here are our top tips for using digital marketing during the Coronavirus outbreak. Many businesses, particularly in the hospitality sector, have had to double down on digital marketing during the Coronavirus pandemic purely to stay alive. We’ve compiled our up-to-date advice to help your business not only […]

B2B sales: can you speed up the process?

Can you automate parts of the B2B sales process to shorten the sales cycle? Clients are often frustrated by the long lead time for B2B sales. One recent study found it takes an average of 84 DAYS to convert a lead into an opportunity. Then another 18 days to turn those into actual deals. Yet […]

Paying attention to SEO

Why you need to pay attention to SEO The number one reason clients come to us at RFS Marketing is because they are struggling to find and keep customers. Regularly it comes top of the list of challenges¬†reported by SMEs (small-medium enterprises) and start-ups. SEO (search engine optimisation) may just feel like another jargony marketing […]

Running a Startup: 1 Year On

To celebrate successfully navigating our first year as a startup, our Managing Partner Richard posted this little series on LinkedIn this week over a few days. Here is all is in one place: Just over one year running our growing little agency RFS Marketing & Communications Ltd and a few observations from me over the […]

The Dreaded Facebook Algorithm

Facebook

If I had a penny for every time I was asked a question or read a concerned post about the new Facebook algorithm and how it affects business pages, I’d have… well, nearly 50p. So many myths and overreactions abound. Everything from ‘you can only do paid advertising now’ to ‘I’m leaving Facebook’ to this […]

Marketing strategy baby steps

Baby steps in marketing strategy

Everybody has to learn to walk for the first time. And no one learns to walk without at least a little help. Once they’re on their feet, babies tend to use furniture or whatever is around them to ‘cruise’ around the room. It’s often the same with marketing strategy for a small business. The majority […]

How to achieve sales success

RFS Marketing and Communications Ltd

  There is one simple answer: sales focus. Client 1: After reworking their business development approach, forging a new team, getting them hunting and farming they have gone from sales of zero to ¬£450,000 won revenue, with a further ¬£1 million in quotes being processed, all within 12 weeks. Client 2: Within a few days […]

FOCUS

Crystal Maze | RFS Marketing and Communications Ltd

All this week we have been supporting different organisations with sales strategies. A common theme is emerging – one of a lack of FOCUS. Remember the last scene in the 90s TV gameshow The Crystal Maze? (Millennials – Google it). The player had to stand in the middle of a giant perpex crystal in which […]