Podcast for business: is it worthwhile?
Is it worth doing a podcast for your business? These days it’s easy to come across a podcast for business. And your business needs a podcast. Here’s why. There is no doubt that video is the way forward when it comes to marketing your business. In fact, articles about video being the future are pretty […]
“Organic Social is Dead…” Or is it?
“Let’s face it – unless you are boosting your social content hardly of your followers see it anyway. Organic social is dead.” An actual comment from an actual marketer on a B2B marketing forum on Facebook. At RFS Marketing & Communications Ltd we do a lot of digital marketing. So much so we don’t even […]
Ad Blockers: do your customers use them?
Ad blockers. You may not realise it, but your customers may be using them. I recently used Facebook for a bit of ethnographic research. Totally accidental, but it sure was an eye opener into attitudes about ads. The conversation went something like: 25 year old: “I can’t believe they’ve taken Peep Show off Netflix.” Me: […]
SEO is digital marketing
SEO should be placed at the heart of your digital marketing strategy When it comes to Search Engine Optimisation (SEO), many of us were getting websites wrong for so many years. Digital marketing has changed, and we need to too. Setting them up for clients (or helping with my employers’ sites and content), the structure […]
Paying attention to SEO
Why you need to pay attention to SEO The number one reason clients come to us at RFS Marketing is because they are struggling to find and keep customers. Regularly it comes top of the list of challenges reported by SMEs (small-medium enterprises) and start-ups. SEO (search engine optimisation) may just feel like another jargony marketing […]
Marketing strategy baby steps
Everybody has to learn to walk for the first time. And no one learns to walk without at least a little help. Once they’re on their feet, babies tend to use furniture or whatever is around them to ‘cruise’ around the room. It’s often the same with marketing strategy for a small business. The majority […]
How to achieve sales success
There is one simple answer: sales focus. Client 1: After reworking their business development approach, forging a new team, getting them hunting and farming they have gone from sales of zero to £450,000 won revenue, with a further £1 million in quotes being processed, all within 12 weeks. Client 2: Within a few days […]
FOCUS
All this week we have been supporting different organisations with sales strategies. A common theme is emerging – one of a lack of FOCUS. Remember the last scene in the 90s TV gameshow The Crystal Maze? (Millennials – Google it). The player had to stand in the middle of a giant perpex crystal in which […]
Sales: a basic human endeavor
When it comes to sales, this isn’t said enough: selling is a basic human behaviour. There is so much nonsense talked about marketing and advertising, when all we do is come up creative ways to help you sell stuff. SMEs in particular are put off by the fluff and the hype – at RFS, we […]
This Telephone Won’t Dial Itself!
“Pick up the phone and start dialling.” We don’t necessarily advocate the entire Wolf of Wall Street approach to sales, but here at RFS we do insist on at least this: you must stop hiding behind emails and pick up the telephone to clients and prospects. For one client, within 2 days of doing this […]
