FOCUS

Crystal Maze | RFS Marketing and Communications Ltd

All this week we have been supporting different organisations with sales strategies. A common theme is emerging – one of a lack of FOCUS. Remember the last scene in the 90s TV gameshow The Crystal Maze? (Millennials – Google it). The player had to stand in the middle of a giant perpex crystal in which […]

Sales: a basic human endeavor

Rick Brim on sales - RFS Marketing and Communications Ltd

When it comes to sales, this isn’t said enough: selling is a basic human behaviour. There is so much nonsense talked about marketing and advertising, when all we do is come up creative ways to help you sell stuff. SMEs in particular are put off by the fluff and the hype – at RFS, we […]

This Telephone Won’t Dial Itself!

Telephone sales by RFS Marketing - "This phone won't dial itself!"

“Pick up the phone and start dialling.” We don’t necessarily advocate the entire Wolf of Wall Street approach to sales, but here at RFS we do insist on at least this: you must stop hiding behind emails and pick up the telephone to clients and prospects. For one client, within 2 days of doing this […]