6 restaurant marketing ideas that really do work – UPDATED

Welcome to our Five SIX Restaurant Marketing Ideas That Really Do Work! *Updated August 2020* Restaurant marketing is tricky. Fierce competition, tight margins, ever-changing trends; the restaurant marketing isn’t for the faint-hearted. And now you’ve got to deal with digital marketing too. But there is a silver-lining. Countless restaurant owners and marketers have already tried and […]

Podcast for business: is it worthwhile?

Is it worth doing a podcast for your business? These days it’s easy to come across a podcast for business. And your business needs a podcast. Here’s why. There is no doubt that video is the way forward when it comes to marketing your business. In fact, articles about video being the future are pretty […]

SEO is digital marketing

digital marketing | RFS Marketing and Communications Ltd

SEO should be placed at the heart of your digital marketing strategy When it comes to Search Engine Optimisation (SEO), many of us were getting websites wrong for so many years. Digital marketing has changed, and we need to too. Setting them up for clients (or helping with my employers’ sites and content), the structure […]

Marketing strategy baby steps

Baby steps in marketing strategy

Everybody has to learn to walk for the first time. And no one learns to walk without at least a little help. Once they’re on their feet, babies tend to use furniture or whatever is around them to ‘cruise’ around the room. It’s often the same with marketing strategy for a small business. The majority […]

How to achieve sales success

RFS Marketing and Communications Ltd

  There is one simple answer: sales focus. Client 1: After reworking their business development approach, forging a new team, getting them hunting and farming they have gone from sales of zero to £450,000 won revenue, with a further £1 million in quotes being processed, all within 12 weeks. Client 2: Within a few days […]

Sales: a basic human endeavor

Rick Brim on sales - RFS Marketing and Communications Ltd

When it comes to sales, this isn’t said enough: selling is a basic human behaviour. There is so much nonsense talked about marketing and advertising, when all we do is come up creative ways to help you sell stuff. SMEs in particular are put off by the fluff and the hype – at RFS, we […]

This Telephone Won’t Dial Itself!

Telephone sales by RFS Marketing - "This phone won't dial itself!"

“Pick up the phone and start dialling.” We don’t necessarily advocate the entire Wolf of Wall Street approach to sales, but here at RFS we do insist on at least this: you must stop hiding behind emails and pick up the telephone to clients and prospects. For one client, within 2 days of doing this […]