Can You Sell on Shopify Without Ads? Exploring Alternative Strategies
In the vibrant realm of e-commerce, Shopify has emerged as a powerhouse, empowering countless entrepreneurs to establish their online stores swiftly and efficiently. With its user-friendly interface and an array of customisable features, Shopify offers a platform where aspirations of digital entrepreneurship can materialise. However, a common query that arises for many budding online store […]
What Is Shopify’s Marketing Strategy?
As one of the leading e-commerce platforms in the world, Shopify has achieved remarkable success, powering over a million businesses and facilitating billions of dollars in online transactions. Behind this success lies a well-crafted and strategic marketing approach that has propelled Shopify to the forefront of the e-commerce industry. In this blog, we will delve […]
Does Shopify Do Digital Marketing?
So does Shopify do digital marketing for you? As the e-commerce industry continues to boom, many businesses are turning to platforms like Shopify to set up their online stores. With its user-friendly interface and a wide range of features, Shopify has become a popular choice for entrepreneurs looking to enter the digital marketplace. And it’s […]
How to host a website
Hosting a website Do you want to learn how to host a fast reliable website? Creating a website using website builders could never be easier, but you may find yourself thinking “how do I get my website up and running?” we can give you advice on this. What does hosting a website mean? A […]
Ad Blockers: do your customers use them?
Ad blockers. You may not realise it, but your customers may be using them. I recently used Facebook for a bit of ethnographic research. Totally accidental, but it sure was an eye opener into attitudes about ads. The conversation went something like: 25 year old: “I can’t believe they’ve taken Peep Show off Netflix.” Me: […]
Marketing strategy baby steps
Everybody has to learn to walk for the first time. And no one learns to walk without at least a little help. Once they’re on their feet, babies tend to use furniture or whatever is around them to ‘cruise’ around the room. It’s often the same with marketing strategy for a small business. The majority […]
How to achieve sales success
There is one simple answer: sales focus. Client 1: After reworking their business development approach, forging a new team, getting them hunting and farming they have gone from sales of zero to £450,000 won revenue, with a further £1 million in quotes being processed, all within 12 weeks. Client 2: Within a few days […]
FOCUS
All this week we have been supporting different organisations with sales strategies. A common theme is emerging – one of a lack of FOCUS. Remember the last scene in the 90s TV gameshow The Crystal Maze? (Millennials – Google it). The player had to stand in the middle of a giant perpex crystal in which […]
Sales: a basic human endeavor
When it comes to sales, this isn’t said enough: selling is a basic human behaviour. There is so much nonsense talked about marketing and advertising, when all we do is come up creative ways to help you sell stuff. SMEs in particular are put off by the fluff and the hype – at RFS, we […]
