This award-winning accountancy practice approached us for ongoing marketing consultancy to help grow its business and break into new markets.
Working closely with all members of the practice team, our marketing consultancy team developed a targeted, data-driven sales strategy, accurate customer profiling and innovative digital and direct marketing.
Our work initially focused on a complete rebuild of their website with a focus on fresh content, a more user friendly experience, significantly improved search engine optimisation (SEO), improving the customer’s online experience and streamlining the lead generation process.
We then carried out a series of targeted campaigns on social media to generate leads in three key markets identified as having the strongest potential for growth. These were SMEs and start-ups in the tech sector across the North West; medical professionals working in both the NHS and private practice; and property developers such as buy-to-let landlords. To reach them we developed a new content and connection plan to be applied to LinkedIn and Facebook.
Results included over 300 new authentic and relevant connections made on LinkedIn, Facebook reach of more than 1,600 people, over 5,200 views of a short promotional video, more than 100 visits to lead-generation landing pages and a mailing list growth of 18%.
“Richard has been helping us with our marketing for the last six years as we have grown from a single person business to a multi-site operation. Great to work with, always on hand for advice, he is as much focused on strategy and process as he is about the messages we want to get across. Highly recommended.” Kerry Lunt, Practice Manager, Finton Doyle Ltd
Contact us for an informal, no obligation chat to see how affordable marketing consultancy can help your business grow.