Awareness | Credibility | Customers
Why you need to pay attention to SEO The number one reason clients come to us at RFS Marketing is because they are struggling to find and keep customers. Regularly it comes top of the list of challenges reported by SMEs (small-medium enterprises) and start-ups. SEO (search engine optimisation) may just feel like another jargony marketing […]
To celebrate successfully navigating our first year as a startup, our Managing Partner Richard posted this little series on LinkedIn this week over a few days. Here is all is in one place: Just over one year running our growing little agency RFS Marketing & Communications Ltd and a few observations from me over the […]
If I had a penny for every time I was asked a question or read a concerned post about the new Facebook algorithm and how it affects business pages, I’d have… well, nearly 50p. So many myths and overreactions abound. Everything from ‘you can only do paid advertising now’ to ‘I’m leaving Facebook’ to this […]
Everybody has to learn to walk for the first time. And no one learns to walk without at least a little help. Once they’re on their feet, babies tend to use furniture or whatever is around them to ‘cruise’ around the room. It’s often the same with marketing strategy for a small business. The majority […]
There is one simple answer: sales focus. Client 1: After reworking their business development approach, forging a new team, getting them hunting and farming they have gone from sales of zero to £450,000 won revenue, with a further £1 million in quotes being processed, all within 12 weeks. Client 2: Within a few days […]
All this week we have been supporting different organisations with sales strategies. A common theme is emerging – one of a lack of FOCUS. Remember the last scene in the 90s TV gameshow The Crystal Maze? (Millennials – Google it). The player had to stand in the middle of a giant perpex crystal in which […]
When it comes to sales, this isn’t said enough: selling is a basic human behaviour. There is so much nonsense talked about marketing and advertising, when all we do is come up creative ways to help you sell stuff. SMEs in particular are put off by the fluff and the hype – at RFS, we […]
“Pick up the phone and start dialling.” We don’t necessarily advocate the entire Wolf of Wall Street approach to sales, but here at RFS we do insist on at least this: you must stop hiding behind emails and pick up the telephone to clients and prospects. For one client, within 2 days of doing this […]
By continuing to use the site, you agree to the use of cookies. Privacy policy
The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.