Awareness | Credibility | Customers
Everybody has to learn to walk for the first time. And no one learns to walk without at least a little help. Once they’re on their feet, babies tend to use furniture or whatever is around them to ‘cruise’ around the room. It’s often the same with marketing strategy for a small business. The majority […]
There is one simple answer: sales focus. Client 1: After reworking their business development approach, forging a new team, getting them hunting and farming they have gone from sales of zero to £450,000 won revenue, with a further £1 million in quotes being processed, all within 12 weeks. Client 2: Within a few days […]
All this week we have been supporting different organisations with sales strategies. A common theme is emerging – one of a lack of FOCUS. Remember the last scene in the 90s TV gameshow The Crystal Maze? (Millennials – Google it). The player had to stand in the middle of a giant perpex crystal in which […]
When it comes to sales, this isn’t said enough: selling is a basic human behaviour. There is so much nonsense talked about marketing and advertising, when all we do is come up creative ways to help you sell stuff. SMEs in particular are put off by the fluff and the hype – at RFS, we […]
“Pick up the phone and start dialling.” We don’t necessarily advocate the entire Wolf of Wall Street approach to sales, but here at RFS we do insist on at least this: you must stop hiding behind emails and pick up the telephone to clients and prospects. For one client, within 2 days of doing this […]
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